RULE OF THREE
Is my funnel bad or am I just unlucky?
37 of 100 would see zero sales — even though the funnel converts at 1%.
3 ÷ 1% ≈ 300 clicks
before zero sales means anything.
Budget 3 ÷ your break-even rate in clicks before you judge.
SHEET 01OVERVIEWREV 0.9
FunnelCAD
Serious software for small funnels.
FunnelCAD calculates the exact odds of every month your funnel can have, so one slow month never makes you kill a good offer.
- FREE
- NO ACCOUNT
- RUNS IN YOUR BROWSER
COMING SOON
SHEET 02THE PROBLEM
The average month is the one you will almost never have.
- Google Ads€1,100 / month440 clicks
- 5% bookFree check
- 5% buyAudit€2,000
1 in 400 clicks buys
YOUR SPREADSHEET SAYS
+€1,100
every month
A YEAR WITH THIS FUNNEL
- January: no client, −€1,100
- February: +€2,900
- March: +€900
- April: +€900
- May: +€4,900
- June: no client, −€1,100
- July: +€2,900
- August: no client, −€1,100
- September: +€900
- October: +€900
- November: no client, −€1,100
- December: +€2,900
4 of 12 months: no client at all.
THE POINT
Judge this funnel after one month and you would kill a good offer one time in three.
SHEET 03HOW IT WORKS
Draw it. Number it. See the range.
- SOURCEGoogle AdsSTEPFree checkOFFERAudit
Draw your funnel
Traffic, steps and offers as blocks.
- AuditOFFERRATE5%PRICE€2,000HOURS25h
Add your numbers
Rates, prices and hours. Guesses are fine.
- €0AVERAGE−€1,100+€900+€2,900+€4,900+€6,900PROFIT PER MONTH
See the range
Every possible month and its odds, not one average.
- REV 01 · ASSUMEDREV 04 · ACTUALNO CLIENT 33% → 27%
Keep it current
Swap guesses for real numbers as they arrive.
SHEET 04ANSWERS
Three answers a spreadsheet can't give you.
PRICE
What do I need to charge?
- Average month
- +€1,100
- Months that lose money
- 33%
Charge at least €1,100: then one client pays for the month.
CAPACITY
What if it works too well?
TODAY50 h
IF TWICE AS MANY CHECKS BUY77 h
23% chance a month needs more hours than you have.
What a FunnelCAD user says
“After a month without a single audit client, I almost switched off my free website check. FunnelCAD showed me that with my numbers, about one month in three brings no client at all. I kept the funnel, and now I plan every ad test before I spend a euro.”
Dmitry DugarevFounder, Barrierenlos℠1 in 3
months without an audit client, and that's normal for my free-check funnel
FunnelCAD model of the Barrierenlos funnel, 2026
SHEET 05PRICING
The model is free. You pay for keeping it.
BILLING
PLN-00NO ACCOUNT
Free
€0forever
- Full model with exact odds
- Unlimited local .fcad files
- Export to SVG, PNG and PDF
PLN-01FOR ONE PERSON
Pro
€159/ yearexcl. VAT
€13.25 a month, billed yearly
€19/ monthexcl. VAT
billed monthly
- Cloud boards on every device
- Offline edits sync when you're back
- Download all your data anytime
FOUNDING OFFER €99 a year for the first 50 customers, locked in for as long as you stay subscribed.
Start your free 14-day trialPLN-02FOR TEAMS & CLIENTS
StudioCOMING SOON
€49/ monthexcl. VAT
flat per workspace, 3 seats included
- Everything in Pro
- Unlimited client workspaces
- Real-time collaboration
Prices for businesses, excl. VAT.